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5 tips to to engage your audience

Recently participants in a workshop asked me how they could engage their audience. They wanted to know how they could not simply transfer a message, but also engage the people listening to them.
Since engaging your audience is definitely a very useful aim, I thought I give you some tips on how you can do that in your next presentation:
  1. Start with a good introduction or overview of what you will be talking about. If people know what's to come and what you will be talking about, it's easier for them to engage. Be clear about what the goal of your presentation is... and also communicate that. This way there will be no confusion and your audience will be open to the information you are giving to them.

  2. Ask yourself: What am I enthusiastic about? Enthusiasm is magnetic and contagious. If you are enthusiastic about the topic of your presentation, then bingo! You just have to let this enthusiasm shine through and people will be engaged no matter what. If you are not very enthusiastic about your topic, then you have to find some aspect about it that does make you enthusiastic. Or at least care about it. Because if YOU don't care about the topic you are presenting, why should your audience care? Know what I mean?

  3. Ask your audience 1. If you use questions during your presentation, they will be obliged to switch from being passive listeners to being active participants. Even if you use rhetorical questions and then make a pause, they will be starting to think about an answer for themselves. This keeps your audience attentive and engaged in your presentation.

  4. Ask your audience 2. Engage your audience by asking for their opinion, their comments, their advice. Don't claim to be the universal expert on your topic. Admit that you don't know EVERYTHING there is to know. This will make it easier for your audience to share their expertise and feel like they are part of this presentation as much as you.

  5. Get personal. Include something personal in your presentation, maybe your opinion or a personal experience you have had that is linked to your topic. People get more interested when they see that you are actually personally involved. Just think of advertising: when there's people involved, we are much more interested in a product than when we just see a product on its own. So try to build a bridge between the topic and your personal life.

I hope these tips were useful. If you would like to get more tips like these or tried them out, please let me know. You can also subscribe to my newsletter, like my facebook page or read my other blog posts on tips about voice training and feeling confident as a public speaker. You can even join one of my workshops or sign up for individual coaching. I look forward to hearing from you!

Sonja Nannan




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