5 tips to to engage your audience
Recently participants in a workshop
asked me how they could engage their audience. They wanted to know
how they could not simply transfer
a message, but also engage the people listening to them.
Since engaging your audience is definitely a very useful aim, I
thought I give you some tips on how you can do that in your next
- Start with a good
introduction or overview of what you will be talking
about. If people know what's to come and what you will be
talking about, it's easier for them to engage. Be
clear about what the
goal of your presentation
is... and also communicate
that. This way there will be no confusion and your audience
will be open to the information you are giving to them.
- Ask yourself: What am I
enthusiastic about? Enthusiasm is magnetic and
contagious. If you are enthusiastic about the topic of your
presentation, then bingo! You just have to let
this enthusiasm shine through and people will be
engaged no matter what. If you are not very enthusiastic about
your topic, then you have to find
some aspect about it that does make you enthusiastic.
Or at least care about it. Because if
YOU don't care about the topic you are presenting,
why should your audience care?
Know what I mean?
- Ask your audience 1. If you use questions during your
presentation, they will be obliged to switch
from being passive listeners to being active participants.
Even if you use rhetorical questions and then make a pause, they
will be starting to think about an answer for themselves. This
keeps your audience attentive and engaged in your presentation.
- Ask your audience 2. Engage your audience by asking for their
opinion, their comments, their advice. Don't
claim to be the universal expert on your topic. Admit
that you don't know EVERYTHING there is to know. This will make
it easier for your audience to share their expertise and feel
like they are part of this presentation as much as you.
- Get personal. Include
something personal in your presentation, maybe your
opinion or a personal experience you have had that is linked to
your topic. People get more interested when they see that you
are actually personally involved. Just think of advertising:
when there's people involved, we are much more interested in a
product than when we just see a product on its own. So try to build a bridge between the topic
and your personal life.
I hope these tips were useful. If you would like to get more tips
like these or tried them out, please let me know. You can also subscribe
to my newsletter, like my facebook
page or read my other blog posts
on tips about voice training and feeling confident as a public
speaker. You can even join one of my workshops or sign
up for individual coaching.
I look forward to hearing from you!